Grab Video Catalog
The Grab Video site showcased Grab’s video streaming service. The site had three types of users, Advertisers, Publishers and Content Providers, and the content was organized accordingly.
In addition to the site, there were satellite sites that were used by the sales team for demonstrations and testing analytics.
The Catalog was created using the Grab Video API and a Django/Python tech stack. Personas were developed for each category based on user analytics and conversion rates were tracked using ComScore.