ACLU Website

The ACLU-Ohio site was built to curate legislative content and resources and manage donors, volunteers, digital marketing, online fundraising, and online advocacy. The primary audiences for the site was determined to be reporters doing research and advocates. A modified version of the site can be found at: https://www.acluohio.org/.

UX Research

For this project, doing content analysis and creating a taxonomy were our primary UX goals. The client came to us with a large about of disorganized, but related content. We quickly established a structure that broke the content in to three categories, Issues, Legal Docket and Legislation, and linked related content across categories on the sidebar of content pages. Data from the existing site’s Google Analytics were used to establish these categories and user flow was confirmed by post-deployment analytics.

The site went through several wireframe iterations, which can be seen below, and several design rounds. The final design reflected the client’s desire to inspire advocacy.

Development

The client was interested in integrating a CMS with a membership management tool. After analyzing the requirements, Aufero recommended the WordPress and Salsa Labs platforms. In order to integrate the two platforms, Aufero created a plugin that ingested event data from Salsa Labs and displayed it in WordPress using a plugin modification. Additionally, a universal theme and style guide were created to maintain visual consistency across the two platforms.

UX

  • Stakeholder interviews
  • Content analysis
  • CRM integration analysis
  • Taxonomy
  • Card sorting

Tech Stack

  • WordPress
  • Salsa Labs Platform
  • CSS3