Visual Hierarchy

Visual Hierarchy

by | Aug 19, 2019 | UX

Your brain has two systems, a slow analytical side and a quick, instinctive “gut” side. For the most part, the instinctual side is lazy, conserving its energy for the “pounce”. It doesn’t want to think or stop and read, it wants shortcuts, assumptions and skimming. It...
Taxonomy

Taxonomy

by | Aug 18, 2019 | Card Sorting, Content Analysis, User Interviews, UX

Taxonomies are an essential part of web development. Taxonomies establish a common language for users and aid navigation and comprehension across  a product. A taxonomy aims to understand a set of subject-specific concepts, and creates a vocabulary for those concepts,...